Global Market Expansion - Autodesk
Mission: Penetrating positive brand reputation to conservative market like Japan and Korea
As a marketing manager of Autodesk Education Experience team, I led the development of GTM strategy for Autodesk’s free education model (K12 & higher education market) for a global market to design the company’s positive brand reputation and seeding the company’s future long-term revenue stream model.
Solution: Marketing events and case study development through local success stories
Penetrating a market that has a conservative culture and strong local flavor is not easy. Localization of marketing campaigns often times can be used as simple translations, but that is huge mistake. We need to find the story that will resonate local users with materials that they can relate to.
One of the big project that I took a lead on was Education team's program development during Autodesk Tokyo Pop-up Gallery. From case study development to even execution and promotions around it, I designed and promoted in Japan.
As a marketing manager of Autodesk Education Experience team, I led the development of GTM strategy for Autodesk’s free education model (K12 & higher education market) for a global market to design the company’s positive brand reputation and seeding the company’s future long-term revenue stream model.
Solution: Marketing events and case study development through local success stories
Penetrating a market that has a conservative culture and strong local flavor is not easy. Localization of marketing campaigns often times can be used as simple translations, but that is huge mistake. We need to find the story that will resonate local users with materials that they can relate to.
One of the big project that I took a lead on was Education team's program development during Autodesk Tokyo Pop-up Gallery. From case study development to even execution and promotions around it, I designed and promoted in Japan.