Mission: Expand Aju Media Corporation's market to North America and EMEA Through qualitative and quantitative research, I restructured AJU Media Corporation's current brand strategy to have prime market presence in North America, China, and Europe.
Solution:
Provide market research that illustrates the difference between Asia's market and North America / EMEA's market.
Provide direction on brand identity renovation that will resonate with North America / EMEA's market users personas more effectively.
Competitive analysis and market positioning suggestion (Blue part is suggested position compared to current key players)
Quick mock up regarding new brand look to help customers have a better understanding